Meet your Coaches
Sisters, Lisa K. Woodruff and Emily M. Kelly are ready to help you Start, Market and Grow your Professional Organizing Business!
Lisa teaches functional organizing and is often caught quoting, “done is better than perfect” and “progress over perfection.” Lisa’s sensible and do-able organizing tasks appeal to multiple generations. Her candor and relatable style make you feel she is right there beside you, helping you get organized as you laugh and cry together.
Lisa has been featured in Fast Company, US News & World Report, Woman’s World, and Your Teen Magazine. Lisa has been interviewed on over 30 podcasts, more than 50 local TV segments, and is a regular Huffington Post contributor.
Both her published books, The Mindset of Organization and How ADHD Affects Home Organization, have been Amazon best sellers for months at a time in their categories.
Early in her career, Lisa started an online community for professional organizers to start and grow their professional organization businesses. The Professional Organizer’s Think Tank has over 7,700 members and is the go-to online resource for professional organizers.
The Sunday Basket® is Lisa’s trademarked system for dealing with kitchen counter paper piles, mail, and home project to-do’s. In 2017, Lisa created the Certified Sunday Basket® Workshop Organizer Program for professional organizers to grow their local professional organization businesses. Seventy professional organizers have joined the program.
Lisa believes organization is not a skill you are born with. It is a skill that is developed over time and changes with each season of life. Lisa has helped thousands of women reclaim their homes and finally get organized with her practical tips, encouragement, and humor through her blog and podcast at Organize365.com.
Lisa is a 1994 Graduate of Miami University, with a Bachelors in Education and a major in Early Childhood Education.
Lisa resides in Cincinnati, Ohio with her husband, Greg, her children, Joey and Abby, and her beloved dog, Hunter.
Emily is a sales and marketing expert specializing in business development and strategic marketing planning with over twenty years of demonstrated success growing revenue for businesses in a broad range of markets.
From selling $1M/year in machine knives and tools to running her own successful Strategic Marketing Planning Company, Emily knows how to market and sell ANYTHING. She has taught classes on Small Business Marketing to the Ohio Society of CPAs, The Center for Principled Advocacy and local Chambers and womens groups too many to count.
Emily believes in relationship being at the core of any strong sales and marketing strategy and knows that there is no such thing as sales without marketing. It’s the synergy of those two forces that brings the revenue, and she specializes in finding hidden niches and drilling down on them.
Emily is a 1998 Graduate of Ohio University, with a Bachelors in Business Administration and a major in Marketing.
She is a 2013 Distinguished Sales and Marketing Award winner, presented by the Sales and Marketing Executives International.
Emily resides in her hometown, Akron, Ohio with her precious puggle, Rocco.